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Subjective
There is more than one way to drive.
Some are looking for speed.
Others, fluidity.
Others still, freedom.
Each outing is a different experience.
Every cyclist too.
But one thing unites us:
a passion for cycling.
Subjectiv Division is a brand created by cycling enthusiasts.
After years spent riding, testing and searching for the right balance between performance, comfort and style, one conclusion became clear:
There is no single way to experience cycling.
It is from this diversity that Subjectiv Division was born.
We design clothing designed to adapt to your riding style — with high standards, functionality and freedom of movement.
Because cycling is personal.
Ride your perspective
Michael Habegger
Driven by a deep passion for cycling since his earliest childhood, Michael started in cross-country, developing early on a taste for effort, precision and performance.
For the past few years, he has turned to enduro mountain biking, a demanding discipline that perfectly reflects his commitment and his spirit of pushing his limits.
A true two-wheel enthusiast, Michael trains relentlessly, whether on the road or on the trails. This discipline allows him to compete at a high level.
It is this passion and field experience that led him to co-create Subjectiv Division. His ambition: to share his world and allow everyone to fully experience their sport thanks to suitable clothing, designed for both performance and pleasure.
Maelle Pasquier
Passionate about sports for many years, Maelle initially progressed in apparatus gymnastics, where she developed rigor, discipline and attention to detail, before dedicating herself for several years to CrossFit, thus reinforcing her taste for pushing her limits.
Having been at the helm of the Overshoot Sportswear clothing brand for almost three years, this experience has allowed him to acquire expertise in the field of sports textiles and to understand the expectations of athletes as well as enthusiasts.
For the past year, Maëlle has been immersed in road cycling, a sport that quickly captivated her. Through Subjectiv Division, she aims to offer a range of cycling apparel accessible to everyone, regardless of experience level. Her goal: to make cycling more inclusive, without compromising on style, comfort, or performance.
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